The 99ers from WNYC's Brian Lehrer Show by listenerservices@wnyc.org (WNYC, New York Public Radio)

Dan Ariely, behavioral economist at Duke University and author of The Upside of Irrationality, takes a look at the so-called 99ers -- the segment of the population that has been unemployed for over ninety-nine weeks, at which point their unemployment benefits end. What's next for them?

View the WNYC webpage about this feature story here. Download the podcast for this episode here. See also: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions, Predictably Irrational: The Hidden Forces That Shape Our Decisions, A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality, The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Below is a YouTube video of the author's talk at Google.