David A. Vise, Mark Malseed: The Google Story

In November 2005, David A Vise wrote “What Lurks in Its Soul?” for The Washington Post. Google doesn't need all that computer power to help us search for the best Italian restaurant in Northern Virginia. It has grander plans. The company is quietly working with maverick biologist Craig Venter and others on groundbreaking genetic and biological research. Google's immense capacity and turbo-charged search technology, it turns out, appears to be an ideal match for the large amount of data contained in the human genome. Venter and others say that the search engine has the ability to deal with so many variables at once that its use could lead to the discovery of new medicines or cures for diseases. Sergey Brin says searching all of the world's information includes examining the genetic makeup of our own bodies, and he foresees a day when each of us will be able to learn more about our own predisposition for various illnesses, allergies and other important biological predictors by comparing our personal genetic code with the human genome, a process known as "Googling Your Genes."

“Soon after moving into their new offices in Palo Alto, Google expanded to eight employees and struggled to keep up with the growing number of daily searches. Its unique system of computing, which adapted cheap PC parts and custom software into a small supercomputer, gave it the power to handle a rising number of search requests and ever larger downloads of the Web.”

- David A. Vise and Mark Malseed, authors of the book: The Google Story

“We have been wrong on lots of occasions. It was the quality of the service that Google provided that was demonstrably better than you could get anywhere else. That is why we invested. And as the Internet developed, we thought search would be more important, not less important.”

- Michael Moritz of Sequoia Capital

The Googleplex  

In November 2005, Janet Maslin wrote “Sorting the World by Design” for The New York Times. "The Google Story," by David A. Vise and Mark Malseed, describes the lava lamps, AstroTurf, beach volleyball, celebrity-caliber fried chicken and touch-pad-controlled toilets that have given Google's cloistered Googleplex campus in Mountain View, Calif., its much-vaunted Peter Pan atmosphere. On a different note, "The Google Story" also includes an aerial view of the Googleplex taken from a B-24 bomber, with a machine gun visible in the foreground. Sunny or sinister? Either is a way to describe Google's fast, unstoppable rise from humble academic beginnings at Stanford University to (in the words of the author of "The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture," John Battelle) "holding the world by the thoughts."

“Moritz had first met Brin and Page through Yahoo’s David Filo back when they were stil students at Stanford. Moritz and his firm, Sequoia Capital, and backed Yahoo with $2 million and reaped a big gain from Yahoo’s $32 million IPO in 1996. Around that same time, Brin and Page were gathering information about starting a company, including valuation methods and other techniques, so they could work out an agreement with Stanford that would facilitate the patenting of PageRank and enable them to license it from the school.”

- David A. Vise and Mark Malseed, authors of the book: The Google Story

“With tech-savvy early investors such as Amazon.com CEO Jeff Bezos to provide them with advice, Brin and Page decided to reach out simultaneously to two of the most established and prestigious venture capital firms in Silicon Valley: Kleiner Perkins Caufield & Byers, and Sequoia Capital. If Things went well, their goal was to get both firms to pump cash into Google while leaving neither in charge of the company.”

- David A. Vise and Mark Malseed, authors of the book: The Google Story

In January 2006, John Lanchester wrote “Engine trouble” for The Guardian. Google is the only multi-billion-dollar company in the world that is also a spelling mistake. Back in the palaeolithic era (that's the palaeolithic era in the internet sense, i.e. autumn 1997), its co-founders, Larry Page and Sergey Brin, were graduate computer science students at Stanford. They were working on an insanely cool new search engine, wanted to incorporate it as a company, and needed to find a name. David Vise, in his breezy book The Google Story, tells how they came up with one. A fellow graduate student suggested to Page and Brin that they use the name given to what is sometimes, erroneously or metaphorically, called the largest number, 10100: google. They looked up the name on the internet, found that it wasn't taken, and registered their brand-new brand, google.com. The next morning they found that the reason the name hadn't been taken was because it should be spelled googol - and that googol.com had, of course, already been bagged. Lesser men might have considered that a bad omen, but Page and Brin are not bad-omen kind of guys. A little more than eight years later, Google is the fastest-growing company in the history of the world - with, at the time of writing, a market capitalisation of $129bn. Page and Brin, the Wallace and Gromit of the information age, are worth more than $10bn each.

“Brin and Page were persuaded that they had found the path toward a Ph.D. thesis by applying PageRank to the Internet. By early 1997, Page had developed a primitive search engine that he named BackRub because it dealt with the incoming—or “back”—links to Web pages. Ever thrifty, Page put his left hand on a scanner, converted the image to black and white, and the new BackRub site had its logo. Page, Brin, and Motwani all contributed ideas to the evolving project. Motwani said that it would soon become clear that what they had created together was more than just a way to further their academic research. Without intending to, the trio had devised a ranking system for the Internet.”

- David A. Vise and Mark Malseed, authors of the book: The Google Story