"Freakonomics: Do wine experts or prices matter?" - from APM's Marketplace

DUBNER: That is a wonderful theory and sometimes it works -- in wine, it doesn't. Now there's a group of academic researchers that publishes the Journal of Wine Economics. I am not making this up. And there's a paper called, "Do More Expensive Wines Taste Better?" It's based on a big study of 6,000 blind tastings, all kinds of people, all kinds of price points of wine. The conclusion was this: people enjoyed the more expensive wines slightly less.

View the APM Marketplace webpage on this particular story, here. Download the podcast for this Marketplace episode, here. See also: Choosing My Religion: A Memoir of a Family Beyond Belief (P.S.), SuperFreakonomics, SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance, SuperFreakonomics, Illustrated edition