"A History Of The 'Big' Business Of Hip-Hop" from NPR Fresh Air

In 1979, producer Sylvia Robinson heard hip-hop music at a birthday party in Harlem and had a hunch that it would be commercially successful. She called her son, Joey Robinson Jr., and asked him to gather a group of musicians who could perform like the rappers she saw in Harlem. She then held makeshift auditions for a rap group outside a pizza parlor in Englewood, N.J. "She put these three guys together who had never met each other before, had the backing track all ready and created a record in a matter of minutes," says Dan Charnas, a former rap industry executive who chronicles the history of hip-hop in a new book, The Big Payback. The group that Robinson put together, Charnas says, would become the Sugarhill Gang, and the track they recorded was "Rapper's Delight," the first hip-hop single to break into the Top 40 charts.

Download the podcast here. Read the full feature here. In the "'The Big Payback': How hip-hop went from penniless outlaw to penthouse mogul", Greg Kot blogged this, for the Chicago Tribune:

About 40 years ago, hip-hop started as a penniless outcast in some of America’s poorest neighborhoods. "Hip-hop is innovation out of necessity, the necessity of being broke," the rapper/producer El-P once said. Today it is a multibillion-dollar industry that transcends cultures and generations and permeates not just the pop music charts, but television, movies, comedy, fashion and product lines ranging from toys to liquor. It’s a classic American story of cultural innovation intertwined with capitalist opportunity, a tale of music creating a community which in turn attracted maverick investors who then were swallowed by corporations. The transformation bred multi-media stars, moguls and celebrities such as Jay-Z and Eminem. Author Dan Charnas tenaciously follows the money trail in “The Big Payback: The History of the Business of Hip-hop” (New American Librarian), which celebrates hip-hop even as it details the backroom deals and marketing strategies that contributed to its explosive growth.

Read that blog post and article here. See also: Encyclopedia of Rap and Hip Hop Culture, Global Noise: Rap and Hip Hop Outside the USA (Music Culture)The 'Hood Comes First: Race, Space, and Place in Rap and Hip-Hop (Music Culture), Hip Hop Business Advisor, Rap Rich - How to Make Money in Hip Hop Business