Wednesday, September 15, 2010

William Gibson and the Future of the Future from Books - Culture - The Atlantic by Douglas Gorney

Compared to the AI entities and digitally-enhanced hackers of his debut novel, Neuromancer, William Gibson's current cast of characters is remarkably dialed-down. But their quest is the same—to gain an edge by identifying critical, emerging patterns of data among the noise. In his new novel, Zero History, global marketing genius Hubertus Bigend and his team find themselves in less virtual though equally dangerous realms of military contracting and fashion, chasing the holy grail of post-modern marketing—the secret brand.
Leave to The Atlantic to fill in, just as we thought that we'd cleared our plate. "Oh yeah, Zero History came out the other week!" And it's out on the Kindle, which is a relief; 'cause we're getting awfully bored of stumping the old Kindle catalog, e.g. when are we going to see Neuromancer on the Kindle?

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