Wednesday, October 20, 2010

Financial 411: Television News and the Changing Media Landscape from Financial 411 by listenerservices@wnyc.org

Marisa, the nightly news programs still pull in nearly 20 million viewers combined. Sarah Palin introduced herself to America on ABC and CBS nightly news. George W. Bush is basically launching his book on an NBC news program. So doesn't that indicate there's still an audience for these programs? [Marisa:] There is still an audience, the problem is that audience is old, and so that audience doesn't command the higher ad rates that younger audiences that watch things like, oh, "Jersey Shore" command, unfortunately. And yes, the news divisions are still very important. They still perform a public service, but unfortunately, in a corporation, you cannot exist by just performing a public service. And news gathering is extremely expensive. They're still very important to the public dialogue, to democracy, to the dissemination of information, but they're no longer the only game in town, and that's the problem that they're facing.

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