The undead have created a whole new life for Quirk Books, the brains - or rather the BRAAAINS! - behind the monster best-seller "Pride and Prejudice and Zombies." Quirk, an independent publisher that started with a series of tongue-in-cheek guides for surviving highly unlikely misfortunes, has established the hybrid "mashup" genre bending of out-of-copyright classics and horror-fied kitsch. "It has in a way become kind of a modern, or a postmodern, classic," said Quirk president and founder David Borgenicht, whose 15-person staff works in an inconspicuous building on a cobblestone-paved side street in Philadelphia's Old City neighborhood. "That wasn't at all our intent. It was simply too crazy not to publish." Ever look at something and ask yourself why you didn't think of it first? That's one way Quirk comes up with its titles.
Check the ST article out here.
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