In "The Master Switch," Wu assembles all of these stories and reframes them as battles in a shifting landscape of high-stakes industrial warfare, from Ma Bell's dastardly campaigns against small independent phone companies to the conquest of every aspect of the movie industry -- from talent and production to distribution and theaters -- by the ruthless moguls of the studios' heyday. He scrutinizes the postwar years when AT&T was treated like a shadow agency of the federal government, and recounts how the Machiavellian head of RCA, David Sarnoff, double-crossed an idealistic old friend to suppress the introduction of FM radio (a technology whose capabilities have yet to be fully explored) for decades. These industries -- "the defining business ventures of our time," according to Wu -- "have from their inception been subject to the same cycle of rise and fall, imperial consolidation and dispersion." Furthermore, "the time has come when we must pay attention" because we are now, with the Internet, "on the high end of a pendulum arc that, so far, has always begun to swing in the opposite direction -- toward greater control and centralization." And while Wu strives for balance, acknowledging that monopolies can provide seamless service, efficiency, high-quality content and sometimes even lower prices, his heart is clearly with the wild and woolly (if also sometimes scruffy) nature of the wide-open model that currently abides online.
Read Miller's article at the Slate, here. David Leonhardt at
The New York Times' Sunday Book Review, also covered the book the other day:
It was one of the more extraordinary instances of Ma Bell’s involvement with Uncle Sam. The company owed its very existence to a favorable federal patent ruling in 1878, which saved it from an early death at the hands of Western Union, the dominant telegraph company then trying to crush its new rival. A little more than a century later, Washington broke up AT&T. But regulators soon allowed many of the company’s parts to merge back together. This consolidation, Tim Wu argues in “The Master Switch,” probably allowed the Bush administration to conduct its wiretapping program in secret for so long. AT&T is the star of Wu’s book, an intellectually ambitious history of modern communications. The organizing principle — only rarely overdrawn — is what Wu, a professor at Columbia Law School, calls “the cycle.” “History shows a typical progression of information technologies,” he writes, “from somebody’s hobby to somebody’s industry; from jury-rigged contraption to slick production marvel; from a freely accessible channel to one strictly controlled by a single corporation or cartel — from open to closed system.” Eventually, entrepreneurs or regulators smash apart the closed system, and the cycle begins anew.
Read that New York Times article, here. Also, a couple of weeks ago, the Washington Post sat down with the author, and offered this introduction to the author:
Tim Wu is a law professor at Columbia University, author of the (excellent) new book "The Master Switch" and chairman of the board of Free Press. Oh, and he coined the term "net neutrality" in 2003. He spoke with me from Canada, where he's promoting his book, about the net neutrality rules that Julius Genachowski, chairman of the Federal Communications Commission, outlined this week. A lightly edited transcript follows.
The interview focused on the issue of net neutrality.
Read a partial transcript of that interview at the Washington Post. The Atlantic also covered the author, the issue of
net neutrality, and his book (of course):
What Faulkner once said about the American South -- "The past isn't dead. It's not even past" -- is now true of tech and telecom policy as well. The perennial Great Divide in tech policy is about the merits of applying existing regulatory models to the latest technology. The question of the moment is about whether and how government should regulate Internet broadband. And the debate is now roaming into lessons-from-history thanks to a fascinating new book, The Master Switch, by Professor Tim Wu of Columbia Law School.
Pair Tim Wu with Gerald Sussman. Sussman is a bit more academic, in terms of reading. The book we're suggesting here, "
Communication, Technology, and the Politics in the Information Age," can come off as heavy reading over the weekend. It's often assigned at media and sociology of science and technology courses at universities. Sussman is a friend of some of our editors, and a professor to others of ours. But other than that, and the pennies we get in affiliate income from "the bookstore," we're pairing Sussman because in this title in particular, you have something of a Michael Pollan about technology and industrial science here; that is to say, you're presented with a narrative context, enveloped in economics, statistics, historical facts, events, dates, about momentous waves and social patterns in Sussman; and you get this with the more contemporary take, by Tim Wu. It pairs a bit heavy to the academic side, but as is the case with most heavily academic pairings, it's a couple of titles that you can languish over, that you can reread, and reference over and over again, through the years. That's incredibly difficult to say about texts these days, that cover such pertinent, current, and relevant issues as net neutrality and public policies about technology and industrial sciences.
See Wikipedia's take on Gerald Sussman, here.
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