Richard McGowan: State Lotteries and Legalized Gambling: Painless Revenue or Painful Mirage

Richard McGowan was recently quoted in The New York Times feature story, "States Look for Winning Formulas to Spur Lottery Sales:" With state budgets in crisis and lottery-financed programs like prekindergarten being considered for cuts, the pressure is on to make lottery tickets more attractive to casual scratchers and people who may have never dropped a dollar on a chance before. [...] The key to success is catching a customer’s eye, said Richard McGowan, a management professor at Boston College who studies state gambling. “It’s an impulse buy when you walk into a store,” he said. “It all depends on how aggressive a lottery commissioner wants to be with advertising.” Read that full NYT story here. NPR's Fresh Air with Terry Gross recently had Richard McGowan on their show as a guest. Listen to the podcast, "States Gamble On Casinos To Generate Revenue," below.