Jay-Z: Decoded

Shawn Corey Carter (born December 4, 1969), better known by his stage name Jay-Z, is an American rapper and businessperson. He is one of the most financially successful hip-hop artists and entrepreneurs in America having had a net worth of over $450 million in 2010. He has sold approximately 50 million albums worldwide, while receiving ten Grammy Awards for his musical work, and numerous additional nominations. Jay-Z co-owns The 40/40 Club, is part owner of the NBA's New Jersey Nets and is the creator of the clothing line Rocawear. He is the former CEO of Def Jam Recordings, one of the three founders of Roc-A-Fella Records, and the founder of Roc Nation. As an artist, he holds the record for most number one albums by a solo artist on the Billboard 200. Jay-Z also has had four number ones on the Billboard Hot 100, one as lead artist. Along with his financial and musical success, Jay-Z is known for quarreling with other artists in the rap industry, the most famous feud being between him and fellow New York rapper Nas, which was eventually settled in 2005. He married American R&B superstar Beyoncé Knowles on April 4, 2008. On December 11, 2009, Jay-Z was ranked as the 10th most successful artist of the 2000–2009 decade by Billboard Magazine and ranking as the 5th top solo male artist and as the 4th top rapper behind Eminem, Nelly, and 50 Cent. Source: Wikipedia.



Excerpt (Jay-Z on Bono): The writer had asked me about the U2 record that was about to be released and I said something about the kind of pressure a group like that must be under just to meet their own standard. Bono told me that my quote had really gotten to him. In fact, he said it got him a little anxious. He decided to go back to the studio even though the album was already done and keep reworking it till he thought it was as good as it could possibly be.



Excerpt (Jay-Z on assault charges): People kept giving me the same name as the source of the bootlegging. It was someone I knew, someone I never would have suspected. One night I went to Q-Tip's solo album release party and at some point in the night, I ran into the guy everyone's been telling me is behind the bootleg. So I approached him. When I told him what I suspected, to my surprise, he got real loud with me right there in the middle of the club. It was strange. We separated and I went over to the bar. I was sitting there like, 'No the f--- this n---a did not ... " I was talking to people, but I was really talking to myself out loud, just in a state of shock. Before I even realized what I was doing, I headed back over to him, but this time I was blacking out with anger. The next thing I knew, all hell had broken loose in the club. That night the guy went straight to the police and I was charged with assault.

NPR program Fresh Air with Terry Gross featured the author and book on its program in November, 2010. This is what was said on the feature story's webpage:

Long before he sold 50 million records worldwide — and before he appeared alongside Warren Buffett on the cover of Fortune magazine, accumulated 10 Grammy Awards and became the CEO of his own record label — Jay-Z was living with his mom in the Marcy Houses housing project in Bedford-Stuyvesant, Brooklyn, just trying to survive day by day. "It was a very intense and stressful situation," he tells Fresh Air's Terry Gross. "There was playing in the Johnny-pump (an opened fire hydrant) and the ice-cream man coming around and all of these games that we'd play, and suddenly it would turn just violent and there would be shootings at 12 in the afternoon on any given day. It was a weird mix of emotions. One day, your best friend could be killed. The day before, you could be celebrating him getting a brand-new bike." Now 40, Jay-Z hasn't forgotten his past — or the lyrics he's written over the years about his childhood in the projects. In his new book, Decoded, he unpacks the detailed riffs and lyrics that make up 36 of his songs — while examining both his own life and the growth of hip-hop over the last two decades.

Book review: 'Decoded' by Jay-Z from Los Angeles Times - Book Reviews and News - latimes.com

Jay-Z reveals pieces of himself and makes a passionate defense for oft-misunderstood rap music. Jay-Z is a great American artist — and he'd be the first to tell you so. "Decoded" is an elegantly designed, incisively written bid for cultural legitimacy by a man whose XXL ego is underscored by an equally outsized inferiority complex (as big egos so often are).

Read the full LA Times story here. See also: Decoded, The Hits Collection, Vol. 1, Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office

The Daily Show - November 17, 2010 - Jay-Z

Jay-Z Episode #15148 Jay-Z recalls when rap was viewed as a fad, then a scapegoat for everything in America. (05:37) Tags: Jay-Z, interviews, celebrities, music, hip hop, books, growing up, police, business, culture, history. Aired: 11/17/10Viewed: 40,803. Comedy Central hosts, serves the full episode, interview up, here.

See also: Decoded, The Hits Collection, Vol. 1, Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office, Decoded (Jay Z Exposed), Jay-Z (The Library of Hip-Hop Biographies)

The Fresh Air Interview: Jay-Z 'Decoded' from NPR Podcast Fresh Air

Long before he sold 50 million records worldwide — and before he appeared alongside Warren Buffett on the cover of Fortune magazine, accumulated 10 Grammy Awards and became the CEO of his own record label — Jay-Z was living with his mom in the Marcy Houses housing project in Bedford-Stuyvesant, Brooklyn, just trying to survive day by day. "It was a very intense and stressful situation," he tells Fresh Air's Terry Gross. "There was playing in the Johnny-pump (an opened fire hydrant) and the ice-cream man coming around and all of these games that we'd play, and suddenly it would turn just violent and there would be shootings at 12 in the afternoon on any given day. It was a weird mix of emotions. One day, your best friend could be killed. The day before, you could be celebrating him getting a brand-new bike."

Download the podcast here. See the full NPR Fresh Air feature here. See also: The Hits Collection, Vol. 1, Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office

Advertising: Find Jay-Z’s Memoir at a Bookstore, or on a Billboard from NYT > Books by By ANDREW ADAM NEWMAN

PRINT advertising by publishing houses tends to boast about books that are being bold and original, but that can seldom be said of the ads themselves, which generally consist of ho-hum photographs of the book and author, a brief description of the subject matter and laudatory blurbs. Pages of Jay-Z’s memoir will be reproduced in public areas around the country and beyond. But a new campaign for “Decoded,” the memoir by the hip-hop performer Jay-Z, promises to be a real head-turner. Beginning Monday, reproductions of entire pages of the book will appear unannounced in locales referred to in those pages. “If in certain pages Jay-Z is talking about something related to Times Square, then those pages might be on billboards in Times Square,” said David Droga, creative chairman Droga5, the New York agency heading the campaign. Mr. Droga declined to reveal locations beforehand (including the veracity of the Times Square example), but did describe the campaign in oblique terms.

So, we all can't wait for the web marketers, IM'ers, SEO'ers to make their way out to the brick and mortar world this way. Read the full NYT story here.