Mark Twain's New, 100-year-old Autobiography (On The Media: Friday, 19 November 2010) from On The Media by onthemedia@wnyc.org (WNYC, New York Public Radio)

There has been much ado lately over the release of Mark Twain's autobiography after a century-long embargo. But with only a small portion of the material in fact never-before-published, is this merely deft brand management by Twain from beyond the grave? Writer Craig Fehrman describes the tactics behind the embargo and how it has worked well as a modern day marketing strategy.

Download the podcast here. See also: The Complete Mark Twain Collection (Over 300 works, with active table of contents), Life on the Mississippi, Mark Twain's Helpful Hints for Good Living: A Handbook for the Damned Human Race, Classic American Literature: The Works of Mark Twain, 24 books in a single file, improved 10/6/2010