What Seth Godin Did on His Summer Vacation from Inc.com by John Warrillow

For many Inc. readers, Seth Godin needs no introduction. The marketing guru has written twelve bestsellers and his latest book, Linchpin, hit the Amazon top 10 list on the first day it was published and later became a New York Times bestseller. As an entrepreneur, he has founded dozens of companies, some of which flopped. But one, Yoyodyne popped and was ultimately acquired by Yahoo! in 1998. Yoyodyne pioneered the use of ethical direct mail online, something Godin calls “permission marketing” – also the name of his classic book, which Fortune ranked as the year’s best business book in 1999. His latest company, Squidoo.com, is ranked among the top 125 sites in the U.S. by traffic.

Read more about Seth and his latest venture, here. See also: Linchpin: Are You Indispensable?, Tribes: We Need You to Lead Us, Permission Marketing : Turning Strangers Into Friends And Friends Into Customers